• Skip to primary navigation
  • Skip to main content
Soho Advisors

Soho Advisors

A marketing and communications advisory firm dedicated to fintech, payments, and emerging technology sectors.

  • Services
  • Contact
  • Careers

We ignite growth through transformative marketing programs that establish our clients as industry leaders.

Contact us

Our targeted marketing programs maximize enterprise value for investors, founders and executive teams.

Investors

Evaluating the marketing capabilities of potential targets is essential. We partner with investor stakeholders and design programs that can be quickly launched post-investment, including strategic planning, system design, and implementation.

Founders

We work with company founders to turn technical, product and industry expertise into sustainable strategies that catapult them ahead of competitors and build a foundation for ongoing growth.

Executive Teams

Our approach is to work with all the leaders in an organization — from sales to compliance to product development — to gain a full understanding the marketing-related needs of all leaders in an organization.

Soho revamped all aspects of our marketing, branding and media relations. They designed and implemented a comprehensive strategy that ignited our sales growth and dramatically increased our brand visibility. Their holistic approach to marketing has transformed our business and continues to create new opportunities for growth.

Melissa Townsley
Founder and CEO, GIACT Systems

We create transformative marketing and communications programs that scale to your specific objectives.

Strategic Messaging

Messaging Development
Product Messaging
Audience Development
Social Media
Product Marketing
Crisis Communications

Demand Generation

Email Marketing
Search Engine Marketing
Search Engine Optimization
Marketing Automation
Lead Nurturing
Landing Page Design

Content Development

Thought Leadership
White Papers
Editorial Submissions
Podcast Production
Webinar Production
Product Slicks
Board Presentations

Media Relations

Press Releases
Pitching
Analyst Relations
Media Kits
Media List Development
Speaking Submissions

Creative Direction

Branding
Website Design
Social Media Branding
Infographics
Presentation Decks
Trade Show Assets
Product Slicks

Digital Management

Website Management
Social Media Accounts
Community Management
Sales Support

Planning & Budgeting

Trade Shows
Advertising
Media Planning
Paid Social
Sponsorships
Events

Reporting & Analysis

Google Analytics
Social Media Tracking
Media Engagement
Website Tracking
Organic Search Results
Email Campaigns

Let’s talk.

Soho Advisors

33 Irving Place, New York, NY 10003

212-203-3450 (voice or text)

Copyright © 2025 Soho Advisors, Inc. All rights reserved.